Our Story

Ten Down was born from the belief that the smallest details hold the greatest emotion.

 

On the day brides promise forever, she’s surrounded by beauty where every grand and small detail is captured, saved and cherished…except one.

 

Her nail color.

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One would think since the hands are the focal point of the day, the color would be cherished as thoughtfully as every other detail. 

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From soft pinks, milky nudes to sheer neutrals, the shades brides instinctively choose are timeless, elegant and deeply personal. Yet because they’re so gentle, they melt into the moment.

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We created Ten Down to honor the one detail that’s present throughout the day yet rarely remembered. 

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From the first ‘yes’ to the final ten-count before walking into your forever down the aisle, were here to preserve the color of your most cherished moments.

 

Ten Down isn’t just a nail polish, its beauty preserved, a little heirloom of your love story, meant to stay long after the day is done.